Will ‘New’ Media Kill ‘Old’ Media?
Research and construct a paper answering the following questions.
Some pundits want us to see – and either accept or resist – the evolution of web-based “new” media as the eventual death of “old” media. However, history teaches us that innovation doesn’t necessarily kill old media platforms – or do they? Television did not kill radio, the Internet is not necessarily killing the feature film industry, The Internet has not killed the music industry – or has it?
Does today’s evolving media content and mobility options increase or decrease the quality and value of media we have available to use as consumers?
Support your conclusions with reputable research and be sure to cite in APA style format!
Will New Media Kill Old Media
The evolution of new media is significant for the growth of quality and value of media that consumers access. Existing research indicates that new media has the potential of disrupting the media landscape. However, history portends the ways through which innovation improves the traditional media. Thus, new media cannot kill old media platforms, as evident in that television could not dislodge radio or the internet could not kill the film industry. The new media has increased the available options of media content. The mobility of these options has advanced the cause of innovation. In essence, new media allows the existing opportunities of media to evolve.
New media has increased the scope of media platforms. Research indicates that until recently, television, radio, magazines and newspapers formed the main source of challenges for disseminating news and other mass-mediated messages (Salaudeen and Onyechi 2020). The emergency of new media such as social media platforms has bridged the gap of media content distribution that traditional media had created. Today, new media allows the news and information to reach the public quickly. Consumers are armed with internet-connected devices and thus participate in creating media content. For this reason, the evolution of media content and the options of mobility have increased the value of media that is available to use.
New media has expanded the space for media. Contemporary generations h live in a media-driven society because of the relative effect of new media to revolutionize consumers’ experience. According to Merchant, Schlaff and Pankratz (n.d), media players have the opportunity to share the massive consumption and define the media experience. The impact of new technology increases the opportunity for a customized immersive experience with different contents that consumers can access at an affordable price. As a result, this has increased the emerging mobility ecosystem for a more efficient and fast media distribution and consumption than in the age of traditional media. Thus, the expanding option includes consumers having unlimited entertainment options. For instance, people can stream music or their radio over the internet, unlike before. Therefore, new media supplements the traditional media without necessarily killing it.
The advent of new media has influenced every aspect of human information distribution. Odun and Utulu (2016) indicate that new media has allowed marketers to produce adverts and reintroduce new products to consumers. Also, broadcast stations use new media platforms to enable consumers to enjoy the different opportunities of new media. As a result, new media presents growing that allows on-demand access to content at any time. The availability of smartphones, computers, social media platforms, and other internet-based options such as Wikipedia provides an alternative to traditional media. In essence, new media plays a complementary role to conventional media in news and information distribution. Although old media seems to be losing popularity among consumers, it will remain relevant even in the wake of new media evolution.
From the foregoing discussion, the impact of information explosion on the media landscape has increased consumers’ access to media platforms. Consequently, consumers have a wide choice of media, including the internet, online videos, social media networking and traditional media platforms. Journalism will continue to evolve with the emerging innovation. As a result, traditional media will continue to coexist with new media platforms such as YouTube, Twitter and Instagram. The consumers will experience a diversified platform accessing acme content and sharing information and news stories.
References
Merchant, G, Schlaff, D and Pankratz, D (n.d). Experiencing the Future of Mobility. Retrieved from https://www2.deloitte.com/us/en/insights/focus/future-of-mobility/opportunities-for-media-and-entertainment-industry.html
Odun, O., & Utulu, A. U. (2016). Is the new media superior to the traditional media for advertising? Asian Journal of Economic Modelling, 4(1), 57-69.
Salaudeen, M. A., & Onyechi, N. (2020). Digital media vs. mainstream media: Exploring the influences of media exposure and information preference as correlates of media credibility. Cogent Arts & Humanities, 7(1), 1837461.
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