• Think about a recent purchase that you have made.  Or, think about a purchase that you plan to make.   
  • Starting  with the problem/need recognition phase of the buying process, tell us  why you made or are planning to make this purchase.  
  • Now describe five brand touchpoints using one touchpoint for each phase of  consumer buying process.  Explain why each touchpoint is important to  each specific phase of the buying process.  There should be one  touchpoint for each of the five phases of the buying process. 
  • This should be a 300 – 500-word discussion.