Unit 6 assignment- questionnaires and instruments

Ah, the influence of question content, question wording, response strategy, and

preliminary analysis planning on question construction.

The final product will be a paper that is:

 1-2 double-spaced, APA formatted pages answering the below question, and: 

  • a. Include at least two (2) references to this week’s materials in the paper. 
  • b. A questionnaire for the survey research you would have done. 

 The requirement for your assignment is to simply respond to the “Snapshot” article below, per the instructions above! 

 One of Kraft’s hallmark brands is Jell-O. During May 2009, the Jell-O Sugar Free Pudding cups line was getting a makeover with the introduction of two new flavors: Boston Cream Pie and Cinnamon Roll. 

  • a. What survey research would you have done to determine whether to introduce these new flavors? 

Based on the adage that variety is the spice of life, it is a common practice in food marketing to cycle in new flavors and remove older ones to ensure that customers stay interested. Let’s assume that that is the case with Jell-O and its pudding cups line for this exercise. The question already assumes a survey is the research method of choice. We can assume also that the company has a panel of Jell-O Sugar Free Pudding cup loyalists as participants, people who purchase the brand regularly and are familiar with the flavor selection, or that Jell-O is using the introduction of the new flavors to attract new users, so they are using a random sample of people who regularly purchase pre-made sugar-free products. While a taste test (experiment) is also likely in this research, either combine the survey with the taste test or ignore the experiment for this exercise. 

b. Next, design the questionnaire for the survey research you would have done. This doesn’t have to be a massive project! Just show me you understand the premise of “Questionnaires and Instruments”! 

Look through the exhibits noted below to help in the process of designing your instrument. 

  • • Exhibit 13-2: Flowchart for the Instrument Design: Phase 1 
  • • Exhibit 13-5: Flowchart for Instrument Design: Phase 2 
  • • Exhibit 13-10: Flowchart for Instrument Design: Phase 3 
  • • Exhibit 13-8: Summary of Scale Types 
  • • Exhibit 13-6: A summary of the Major Issues Related to Measurement Questions.  
Premium Custom Essays
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.