To write about new company ( digital service company) in the UAE want to evaluate the potential market of the digital service in the UAE market
1_ formulate the research question
2_ market research and customer pain
3_identify and justify the suitable market research method (Qualitative or Quantitative)
4_ type of data
5_ data collection technique or method based of the theories. from (Questionnaires, interview, survey)
6_ what type of sample you are going to use and the size of the sample
7_ analysis the data
8_ conclusion and the result of the analysis
The Validity of Buyme to SMEs
Technology has become prevalent across all the industries in the world. Enterprises have integrated technological means of marketing their good to individuals. In the United Arab Emirates (UAE), technological innovations are encouraged by the government. However, most digital service providers are focused on already established corporations. SMEs are the least represented option in the digital service world. The establishment of Buyme corporation into UAE’s digital service industry is a stride towards improving the percentage of SMEs in online marketing. Without an efficient online marketing platform, enterprises remain stagnant in their business; thus, it is essential to establish a digital service company that would promote the sales of SMEs.
Overview of Buyme Digital Service Company
Buyme company is a start-up enterprise that entails website designing. The company is projected to be operational by July 2021. It aids business organizations in setting up websites that would aid in the sale of their goods. The corporation goes ahead and markets the website on social media platforms such as Facebook. These websites would allow consumers to choose from the variety of goods presented, make payments, and get their goods delivered. The company aims to take advantage of the current incentives put in place by the government to support technological innovations.
Problem Statement
The move towards the adaptation of digital services is evident across the world. In UAE, technological adaptive levels are relatively less than in other industrialized states (Baskaranl and Srinivasan 1617). The existing digital media services are making strides in service delivery to the population. However, there is a gap such that whereas industries with large market niches have adopted digital services, start-up companies are yet to get on board. Most SMEs are afraid of joining the trend since there are risks of competition and loss. Since SMEs have a small market base, they feel that their products would be less preferable to the items from known brands (Grant et al. 9). After all, all products are showcased online. In the end, their investments in digital media might be a waste. All these concerns portray the need for a digital service company; Buyme, to promote the productivity of SMEs.
Research Questions
The study shall be based on the following questions;
- What is the effect of digital services on SMEs in the UAE?
- What is the importance of digital services to SMEs in the UAE?
- What is the future of Buyme company in promoting SMEs in UAE?
Research Methodology
The study utilizes both quantitative and qualitative analysis. The information that will be used shall be derived from a theoretical analysis of the effects of digital services on SMEs. The findings of the study shall be used in the analysis of the role of Bigme digital company in promoting the productivity of SMEs in the UAE. The data used shall also be obtained from previously tabulated information on online consumer behaviour in UAE. The data portrayed shall be manipulated to analyze the effects of digital services on consumer online purchases.
Tools of Data Collection
The research shall use a case study on the effects of online marketing on SMEs in Iraq. The findings of the case study shall be linked to the research. The analysis shall be done per the conclusion of the case study. The study shall also use data from questionnaires. The answers on the questionnaires display online consumer behaviour.
Sample
Individuals from Dubai were presented with questionnaires. 1000 individuals chosen randomly were handed questionnaires and requested to fill (Baskaranl and Srinivasan 1615). Only 161 individuals responded appropriately to the questions in the template (Baskaranl and Srinivasan 1615). Their feedback, therefore, was used in the analysis of this research.
Findings
The findings of the research are aimed at answering the research questions. From the analysis of the case study, it is clear that online marketing has a positive impact on SMEs. According to Thabit et al. (31) e-commerce eradicates the traditional model of marketing. The traditional model had channels where the product was passed down from the manufacturer, distributor, wholesaler, retailer, and finally the consumer (Thabit et al. 31). However, in digital marketing, the product reaches the consumer directly from the manufacturer. It removed all the middlemen between manufacturers and consumers.
The Traditional Model
Digital Service Model
From the analysis of the case study, digital services have an impact on SMEs. It removes all the channels that hinder direct contact between manufacturers and customers. Equally, in the UAE, Buyme company will help in removing the middlemen that affect the distribution of SMEs products. The process will make the products cheaper since the additional costs from other channels will be eliminated. Consumers will prefer SMEs products as they are relatively affordable; thus, boosting the productivity of the SMEs.
The findings from the quantitative analysis highlights that consumers often purchase items they come across online. The questionnaire had two sections that depicted how often individuals purchased products online and what influenced their decision. The results indicate that the quality of information presented and post-delivery service matters most in online shopping. The information presented helps in designing the digital platforms for SMEs.
Results From Questionnaire
Source: (Baskaranl and Srinivasan 1616)
From the findings, it is clear that marketing products online increase their market base. Since most individuals are on social media, designing and promoting SMEs websites on these platforms will increase their sales. The web designs and portals reach an even larger audience since it is available to consumers not only in UAE but also across the world (Nuseir 5). They can order products from the SMEs in UAE at their convenience. As outlined, removing the middle distribution channels reduces the price of SMEs commodities. Therefore, comorbid cheap products and a wider market base will serve to optimize the SMEs profits.
The validations on the importance of digital platforms for SMEs in the UAE implies that Buyme is an essential company. It is viable for increased productivity of SMEs in UAE. With the outlined importance of websites and marketing of products online, the company will gain customers rapidly. However, since it is a fairly new enterprise, it should also market its services online. It will help in increasing its market base by making SMEs conversant of the services and products it offers. The tabulations from the questionnaire guide the company on what to focus on when designing platforms for SMEs.
Conclusion
In conclusion, digital services are vital for optimizing the sales of SMEs products and services. From the analysis, Buyme, a digital service company, is vital for the success of SMEs in the UAE. Customizing the online platform to meet the post-delivery needs and creating awareness on the products on sale boosts the company’s reputation among consumers. Hopefully, in future, the corporation will become one of the established digital companies like Amazon.
Works Cited
Baskaranl, Kamaladevi, and Srinivasan Rajavelu. “Digital Innovation in Industry 4.0 Era–Rebooting UAE’s Retail.” 2020 International Conference on Communication and Signal Processing (ICCSP). IEEE, 2020.
Gruner, Richard L., et al. “Supporting new product launches with social media communication and online advertising: sales volume and profit implications.” Journal of Product Innovation Management 36.2 (2019): 172-195.
Nuseir, Mohammed T. “Digital media impact on SMEs performance in the UAE.” Academy of Entrepreneurship Journal 24.2 (2018): 1-13.
Thabit, Thabit H., et al. “The Adoption of E-commerce in SMEs A case study on a sample of Iraqi enterprises.” International Journal of Latest Research in Engineering and Technology 2.6 (2016): 38-46.
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