Personas (Customer Archetypes)
Demographics
- Gender: Female
- Age: 20 years old
- Life Stage: Early Adulthood
- Marital Status: Single
- Household Income: $50,000
- Occupation: Marketing student
- Education: College
- Hobbies: Partying, hiking, traveling
Geographics
The 20-year-old student lives with her parents in a suburban neighborhood. She is from a middle-class family but can afford some luxury goods.
Behavioral
The female student loves to party with friends and spends most of her weekends in parties around town as well as visiting her friends to have fun. She also loves traveling and spends most of her holidays in different hiking trips.
Psychographics
The marketing student believes in getting value for her money. Hence, she is always interested in the quality of whatever she buys. She spends time during her shopping, evaluating alternatives until she gets what impresses her. Being a person who loves fun, she regularly competes with her friends when purchasing stylish products.
A 32-Year-Old Female
Demographics
- Gender: Female
- Age: 32 years old
- Life Stage: Early Adulthood
- Marital Status: Married
- Household Income: $200,000
- Occupation: Nurse
- Education: Undergraduate degree
- Hobbies: Shopping, partying, family outings
Geographics
The 32-year-old female is married and lives in a suburban neighborhood. She lives with her husband who is a doctor as well as their two children.
Behavioral
She loves shopping for her children as much as she does for herself. She spends time during her free time shopping online for unique designs of clothes, shoes, and accessories.
Psychographics
The female shopper loves being stylish and is always seeking new clothes and accessories in the market. She believes that how she looks communicate her class to peers. She spends most of the time comparing online marketers to find those who have new products on the market.
The Personas for Chinese Females Living in London who would Shop at net-a-porter.com
A 25-year-old college student
Demographics
- Gender: Female
- Age: 25 years old
- Life Stage: Early Adulthood
- Marital Status: Single
- Household Income: $120,000
- Occupation: Medical Student
- Education: College
- Hobbies: Shopping
Geographics
The 25-year-old student stays in a hostel in the urban region. Her expenses are catered for by her parents.
Behavioral
The female student loves jewelry and spends a considerable amount of her money buying stylish accessories. She purchases most of her accessories online since her busy schedule cannot allow her to go out shopping.
Psychographics
The medical student does not have much time to shop, but she loves spending money on stylish accessories. She uses her spare time online looking for classy jewelry and other accessories.
A 35-Year-Old Female
Demographics
- Gender: Female
- Age: 35 years old
- Life Stage: Midlife
- Marital Status: Married
- Household Income: $310,000
- Occupation: Lawyer
- Education: Undergraduate degree
- Hobbies: Family parties and outings
Geographics
The 35-year-old female is married and lives with her family in a suburban neighborhood.
Behavioral
The female shopper loves buying accessories and apparels for members of her family. She spends most of her weekends doing shopping. She also shops online whenever she does not have enough time to go out shopping.
Psychographics
The stylish woman is always concerned about the way her family appears in public and their social circle. She desires for her family to outshine others in the neighborhood. Hence, she is always willing to spend on things that add value to her family.
Order an Essay Now & Get These Features For Free:
Turnitin Report
Formatting
Title Page
Citation
Outline
