The COVID-19 pandemic has affected lives, including businesses, due to the social distancing policies and the fear that has led people to avoid visiting physical stores. Many companies, especially those in a brick-and-mortar setting, lost customers as many people preferred to stay home or shop online and avoid contracting the virus. The loss of customers meant a loss of business, which has led some retailers to close temporarily, while others became bankrupt. Business success during the pandemic period relies on innovation, such as the use of e-commerce models.
Adjustment amidst Crisis
Retail stores have had to adjust to Covid-19 to remain operational and profitable. During the crisis, the most useful strategy, besides implementing safety measures, such as screening and sanitizing, has been adopting the e-commerce business model. To avoid crowding physical stores, companies have used online shopping platforms to allow their customers to shop. They have also improved delivery services to make it more convenient and serve as many customers as possible.
The impression of Covid-19 Essentials Store
I think the business is timely, considering the demand for COVID-19 essentials and resources to control the virus’s spreading. The retail store has taken necessary measures, such as screening and sanitizing, to reducing the disease’s risk. Since it is a shop for essential products, it serves the needs of consumers. However, management should consider online platforms to reduce the risk of infection during physical shopping.
Long-term viability
The long-term viability and success of Covid-19 Essentials Store depend on the direction the pandemic takes. However, the business can remain successful if the management includes a strategic action that consists of a post-pandemic plan. Otherwise, the company will only be viable for the period of the pandemic. The management will close it down if it lacks a sustainability plan for after the COVID-19 pandemic.
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