Response to Discussion Post on Question One
I concur with the post that storytelling advertisement is a viable means of booting organizational sales in the fashion industry. I love the analogy that storytelling helps the corporation remain competitive and relevant in the fashion industry. I believe that companies should always come up with means that give them leverage in the market. Suppose a company offered a narrative I can relate to; I am sure I will purchase their products. Indeed, storytelling is a critical marketing technique in the fashion industry.
I am excited that the youth are getting engaged in marketing strategies. I am delighted that they chose to educate other youths on climate change, globalization, human rights, and gender. These topics are sensitive to the current generation; therefore, all the youth must get conversant with them. At the age of 24 and 26, forming an educative club is a remarkable stride in life. Signing contracts with brands that intent to educate customers is notable. Since my friends and I are within a similar age group, I am inspired to form a social group. The group will serve as the community’s agent of change while marketing the brand involved. Summarily, storytelling enhances firms’ reputations.
I support the analogy that brands should not make sales without educating the people. Offering education to the specific target market improves the corporations’ reputation. As a result, the consumers get inspired to make purchases from them. Indeed, storytelling is a viable marketing strategy.
Response to Discussion Post on Question Two
I support the notion that advertising is an essential marketing tool. I can affirm that stories can become tedious, especially when one is busy. In other instances, the story might take too long before depicting the intended message. At that point, individuals who are not keen on details might miss the point. For example, if a firm offers a long film with its products in it, I may take time to notice that it intended to market them. Concisely, advertisements are essential marketing techniques.
I find it interesting that the post notes that it is essential to capture the viewers’ attention at the onset of the advertisement. I believe that if advertisements do not intrigue the audience, then their missions have failed. They are meant to be exciting so that the prospective buyer wants to know more about the product. I find it remarkable that the post offers an outstanding example of how to capture viewers’ attention. The post depicts that when using a video, the firm can use terms such as “look clearly.” I think that it is a very creative way of making the customers focus on the content.
I highly recommend that the advertisements’ content be kept self-explanatory and straightforward. For illustration, if a soft-drink company is marketing its drinks, it should make a short video of thirsty individuals quenched by the drinks. As a result, the intended target market will understand that the firm’s products are viable in solving their problems (thirst). Excessive focus on the advertisement meaning may alter the original message. Different individuals may perceive the video differently. As a result, the advertisement’s intent would have failed. Summarily, advertisements should be simple.
I concur with the analogy that advertisements should be short and precise. People get bored quickly, especially when the advertisements are placed in between their favorite TV programs. Therefore, the content should take the least time possible in telling the products’ story. Moreover, from the short advertisements, the audience will not perceive the firm negatively. Indeed, advertisements should be kept short.
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