Response to Discussion Post One
I support the concepts brought out in the post. Institution of return policy would boost sales. It is indeed hard to find the right shoe size as different states have different sizing. Therefore, having a return policy would attract consumers to purchase shoes from the firm. Equally, I concur that sampling would be the least effective in consumer promotion. I believe that it is impossible to offer consumers free shoes. Indeed, the ideas brought out in the discussion post are valid.
Response to Discussion Post Two
I agree with the sentiments depicted in the post. I believe that offering free samples convinces consumers to purchase the product. However, the scanner delivered coupons are not necessarily efficient in consumer promotion. The discounts from the coupon help them in saving a certain percentage of capital. As a result, they will keep coming back for more purchases.
Response to Discussion Post Three
I agree with the concept that Ford’s product placement in the TV show “New Girl” was ineffective. As a viewer of the same program, I hardly noticed it as a marketing strategy. Suppose I could not understand the strategy as a marketing student; how about non-marketing students. Summarily, I support the concept brought forth in the post.
Response to Discussion Post Four
I concur with the post that product placement in sporting events is prevalent. The strategy is subtle but efficient in marketing these products. For example, in the recent Ronaldo interview, he prioritized water over Coca-Cola. As a result, Coca-Cola’s sales dwindled. From the analysis, it is clear that product placement in sporting events is subtle but effective.
Response to Discussion Post Five
I support the post’s sentiments that public relation is a tricky marketing strategy. The technique determines what prospective consumers need to hear. With the evaluation, firms can formulate a comprehensive statement. However, public relations cannot influence how consumers and other firms will decode the statement. Indeed, public relations can help marketing to some extent.
Response to Discussion Post Six
I firmly agree with the concept that public relations attempt to intertwine word of mouth and other advertising means. The strategy aids in swaying prospective consumers as they are more likely to believe the firms’ statement than other forms of communication. I support the idea that corporations determine the public relations statement as firms often attempt to integrate their interests into it.
Response to Discussion Post Seven
I concur with the post concept that salespersons influence sales. When salespersons establish solid and professional relationships with buyers, these consumers will purchase products from them. Furthermore, they will deem the products viable as they trust the sales personnel. Indeed, salespersons sway firms’ sales.
Response to Discussion Post Eight
I support the post’s notion that salespersons need to overcome obstacles before they can boost organizational sales. Without confidence and knowledge of the products they are selling, sales personnel cannot convince prospective consumers to purchase them. Equally, I believe that consumers cannot purchase products from companies with poor reputations. Summarily, I agree that salespersons need to overcome certain obstacles before making sales.
Response to Discussion Post Nine
I agree with the post that salespersons should be respectful to consumers. If an attendant were rude to me, I would prefer to make purchases from another firm. Therefore, salespersons need to remain respectful to consumers even if they disagree with the latter. Instead, they should provide recommendations. From the analysis, it is clear that respect among attendants is mandatory.
Response to Discussion Post Ten
I support the notion that attendants should avoid making customers uncomfortable. An attendant changing in front of a potential consumer is awkward. If a salesperson changed before me, I would feel disrespected and leave the store. Concisely, sales personnel should uphold consumers’ comfort.
Response to Discussion Post Eleven
I agree with the analogy that the need-satisfaction approach is a viable means of boosting the customer care experience. The strategy helps the buyer to understand their needs while clarifying to the attendant what the customer prefers. As a result, the attendant has an easier time serving the customer. On the other hand, the consumers’ needs are met. Indeed, the technique offers a win-win situation.
Response to Discussion Post Twelve
I concur with the post that the need-satisfaction approach is effective in selling large appliances. From personal experience, I can affirm that you may not be aware you need something until someone explains its benefits. Therefore, with the questions, attendants can make viable recommendations to prospective buyers. As a result, they boost organizational sales while satisfying consumers’ needs.
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