The purpose of this assignment is to reflect on your experiences as a consumer, as this will help prepare you to provide excellent service to your customers.
Think about two different experiences you have had as a consumer. One of these experiences should be positive and one should be negative. Write two letters to the company following the letter guidelines described in your reading assignment including the following:
- A description of the experience
- Specific reasons your needs were or were not met
- The perception you had of the company, and specifically how that perception will impact your future relationship with the company involved
- Specific reasons for the company meeting or not meeting your customer expectations
All five of the customer needs should be addressed in both of the letters.