(Outdoor Movie Rental for Movie nights outside or for Tailgate party’s)
Write a two-page description of your product, including the following.
Information about ownership and company structure
A description of product
A mission statement
Marketing goals
Who a typical customer might be
Outdoor Movie Rental
Information about Ownership and Company Structure
Amazing Movie Experience is an outdoor movie rental company run by two partners. The two intend to create a garage business in a neighborhood to provide the product and related services to clients drawn from the community. The two will provide the capital for the business to begin and thrive, hoping to expand outside the neighborhood. The two will take care of most business decisions and management roles, including funding operations, paying technicians, marketing the product, and engaging clients. At the beginning of the business operations, the company will hire only two technicians to help with the audio/video production services and assist customers who rent the outdoor movie equipment.
A Description of the Product
Amazing Movie Experience specializes in full audio/video production services. The company’s products include outdoor movie screen rentals using local equipment and local technicians to improve the movie experience. The company will operate in three main areas, providing AV rentals, movie screen rentals, and projector rentals. The business emphasizes that people are still interested in the outdoor movie experience (Levitt, 2016). The company will acquire inflatable movie screens and projectors to rent for outdoor events and tailgate parties. The movie screens and projectors will be portable and set up anywhere the client desires, including backyards, parking lots, outside of restaurants, or parks. Apart from the equipment, the product will come with a qualified technician to assist the customer during the event. They will set up the equipment fast, allowing the event to begin promptly and clean up afterward.
A Mission Statement
Amazing Movie Experience seeks to provide the most amazing outdoor movie experience to its customers. The mission is to make outdoor events memorable by creating an amazing movie experience. We hope to give our customers unforgettable experience to achieve marketing goals through referrals. The company will take advantage of the growing power of social media, which is a marketing tool for most businesses, especially those targeting young people (Borden & Mahamane, 2020). People with great experience are likely to post reviews on social media.
Marketing Goals
The partners will engage in concerted marketing efforts to improve the market reach and achieve expected returns on investment. One of the marketing goals for Amazing Movie Experience is to break even by the end of the first year of operations. The start-up cost is high due to the purchase of equipment and training technicians. However, the operation cost will be relatively low because the company will use available resources (Deepak & Jeyakumar, 2019). The second marketing goal for the company is to increase profitability by 50% by the beginning of the second year of operation. The third marketing goal is to expand the company outside the neighborhood to begin hiring equipment in four other neighborhoods by the end of the first year of operation. The management will increase equipment to cater to the growing demand within and outside the neighborhood. The company will in the future expand its services to more major cities in the country.
The Typical Customer
The typical customer for the Amazing Movie Experience is any person above 18 years and a party enthusiast. Thus, the company targets individuals between 18 and 45 years who love outdoor parties. We will target customers organizing different kinds of outdoor parties and looking for a great outdoor movie experience. Apart from individual customers, the company will also target corporate events, such as brand activation, film festivals, and immersive sports fan marketing experience.
References
Borden, D. S., & Mahamane, S. (2020). Social marketing and outdoor recreational advocacy groups: Lessons from a rock climbing campaign. Journal of Outdoor Recreation and Tourism, 29, 100262.
Deepak, R. K. A., & Jeyakumar, S. (2019). Marketing management. Educreation Publishing.
Levitt, L. (2016). Hollywood, nostalgia, and outdoor movies. Participations: Journal of Audience and Reception Studies, 13(1), 218-233.
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