Mkt/575 final exam | Marketing homework help

MKT 575 Final Exam April 2017

 

1

In the _____ step of the new-product development process, a marketing manager evaluates how well the idea fits with the company’s objectives.

·         Correct Answer

[removed]

screening

·         Correct Answer

[removed]

idea generation

·         Correct Answer

[removed]

commercialization

·         Correct Answer

[removed]

development

2

Alpine Auto Repair keeps a record of customer oil changes and sends a reminder postcard to its customers when it’s time for the next oil change. This is an example of a ______ system.

·         Correct Answer

[removed]

clustering

·         Correct Answer

[removed]

qualifying dimensions

·         Correct Answer

[removed]

customer relationship management

·         Correct Answer

[removed]

geographic targeting

3

At Home Depot, a customer can purchase a gallon of one-coat paint that contains the ingredients for both a primer and a color. What is the primary economic need being satisfied by this type of paint?

·         Correct Answer

[removed]

Economy of purchase

·         Correct Answer

[removed]

Convenience

·         Correct Answer

[removed]

Improvement of earnings

·         Correct Answer

[removed]

Dependability in use

4

Whitewater Corp. is looking for a new vendor for basic plastics because the present vendor has been inconsistent about meeting delivery schedules. Which of the following buying processes is the firm’s purchasing agent MOST LIKELY to use?

·         Correct Answer

[removed]

Modified rebuy buying

·         Correct Answer

[removed]

Selective buying

·         Correct Answer

[removed]

Straight rebuy buying

·         Correct Answer

[removed]

Intensive buying

5

Brand recognition, brand preference, and brand insistence are various levels of __________.  

·         Correct Answer

[removed]

branding

·         Correct Answer

[removed]

brand equity

·         Correct Answer

[removed]

brand familiarity

·         Correct Answer

[removed]

brand marks

6

A marketing auditor for a firm will most likely__________.

·         Correct Answer

[removed]

set company-wide objectives and targets in line with the marketing plan

·         Correct Answer

[removed]

develop marketing plans for the firm based on the current plans being implemented

·         Correct Answer

[removed]

evaluate the marketing plans being implemented by the firm to see if they are still the best plans the firm can offer

·         Correct Answer

[removed]

interview employees of the firm to determine the level of job satisfaction

7

In general, marketers that seek greater control over their marketing mixes in the international environment will__________.

·         Correct Answer

[removed]

hire more marketing managers

·         Correct Answer

[removed]

use intensive distribution

·         Correct Answer

[removed]

invest more financial resources and take greater risks

·         Correct Answer

[removed]

set up traditional global channels

8

When Fresh Produce Wholesaler Inc. buys fruit and vegetables from a variety of different farmers and takes large bushels and breaks them into smaller package sizes. Fresh Produce is addressing__________.

·         Correct Answer

[removed]

discrepancies of time

·         Correct Answer

[removed]

discrepancies of assortment

·         Correct Answer

[removed]

discrepancies of need

·         Correct Answer

[removed]

discrepancies of quantity

9

When planning a marketing strategy, managers have control over__________.

·         Correct Answer

[removed]

consumers

·         Correct Answer

[removed]

the economic environment

·         Correct Answer

[removed]

the political and legal environment

·         Correct Answer

[removed]

their response to forces in the external market environment

10

All of the following are supply chain risks except:

·         Correct Answer

[removed]

supplier viability

·         Correct Answer

[removed]

stock market volatility

·         Correct Answer

[removed]

availability of raw materials

·         Correct Answer

[removed]

fluctuating transportation costs

11

The main difference between a “marketing strategy” and a “marketing plan” is that___________.  

·         Correct Answer

[removed]

time-related details are included in a marketing plan

·         Correct Answer

[removed]

a marketing plan does not include a target market

·         Correct Answer

[removed]

a marketing strategy provides more detail

·         Correct Answer

[removed]

a marketing plan includes several marketing strategies

12

Studies have shown that customers who weren’t satisfied with response to their complaints__________.

·         Correct Answer

[removed]

spoke about their experience only when prodded by researchers

·         Correct Answer

[removed]

on average told one person about their experience

·         Correct Answer

[removed]

on average told ten people about their experience

·         Correct Answer

[removed]

usually never spoke about it

13

Strategy decisions pertaining to product features, packaging, product line assortment, and branding will be most affected by which target market dimension?

·         Correct Answer

[removed]

Urgency to get need satisfied

·         Correct Answer

[removed]

Demographic characteristics of potential customers

·         Correct Answer

[removed]

Behavioral needs and attitudes of consumers

·         Correct Answer

[removed]

Geographic location

14

A(n) _______ is a marketing mix that customers see as better than a competitor’s mix and cannot be quickly or easily copied.

·         Correct Answer

[removed]

competitor analysis plan

·         Correct Answer

[removed]

competitor matrix

·         Correct Answer

[removed]

resource combination

·         Correct Answer

[removed]

sustainable competitive advantage

15

Vision Co. manufactures and sells tea, coffee, desserts, shoes, and sporting goods — all under the Vision brand name. These products are__________.

·         Correct Answer

[removed]

generic products

·         Correct Answer

[removed]

dealer brands

·         Correct Answer

[removed]

sold with a family brand

·         Correct Answer

[removed]

the firm’s product line

16

Which of the following is the most comprehensive goal of marketing contingency planning?

·         Correct Answer

[removed]

meeting competitive challenges

·         Correct Answer

[removed]

understanding the changing internal and external environments

·         Correct Answer

[removed]

preparing for any possible natural disasters

·         Correct Answer

[removed]

remaining relevant in the eyes of customers and stakeholders

17

A marketer will likely need to reposition a product if__________.

·         Correct Answer

[removed]

customers see the product as very similar to other products in the market

·         Correct Answer

[removed]

marketers see the product as distinct from other products in the market

·         Correct Answer

[removed]

customers see the product as distinct from other products in the market

·         Correct Answer

[removed]

marketers see the product as very similar to other products in the market

18

New products that are minor variations on existing products, and which require no change to consumer behavior, are called __________.

·         Correct Answer

[removed]

second movers

·         Correct Answer

[removed]

continuous innovations

·         Correct Answer

[removed]

new products

·         Correct Answer

[removed]

discontinuous innovation

19

Which of the following is a key trend affecting marketing strategy planning?

·         Correct Answer

[removed]

Growth of marketing information systems

·         Correct Answer

[removed]

Senior and ethnic submarkets are getting smaller.

·         Correct Answer

[removed]

Slower new-product development

·         Correct Answer

[removed]

Less international market development

20

Which of the following would be relevant in the marketing company era?

·         Correct Answer

[removed]

focusing on production

·         Correct Answer

[removed]

planning for five or more years ahead

·         Correct Answer

[removed]

reselling goods to consumers and intermediaries

·         Correct Answer

[removed]

bringing all marketing activities together under the control of one department

21

Firms develop _____ to promote fair and honest dealings with all stakeholders inside and outside of the organization.

·         Correct Answer

[removed]

a marketing orientation

·         Correct Answer

[removed]

codes of ethics

·         Correct Answer

[removed]

intermediaries

·         Correct Answer

[removed]

marketing plans

·         Correct Answer

[removed]

marketing departments

22

Managers should make operational decisions___________.

·         Correct Answer

[removed]

on a month-to-month basis and never daily or weekly

·         Correct Answer

[removed]

for the long-run to help formulate strategic plans

·         Correct Answer

[removed]

with great care as these decisions are the same as strategic decisions

·         Correct Answer

[removed]

within the guidelines set down during strategy planning

23

When Chase Bank mails a 30-day offer for a new pre-approved credit card with a $2,000 limit to a college student, this is an example of__________. 

·         Correct Answer

[removed]

indirect-response promotion

·         Correct Answer

[removed]

direct-response promotion

·         Correct Answer

[removed]

mass selling

·         Correct Answer

[removed]

integration

24

Which of the following observations concerning sales analysis is NOT correct?

·         Correct Answer

[removed]

It is a detailed breakdown of a company’s sales records.

·         Correct Answer

[removed]

There is no one best way to break down sales data.

·         Correct Answer

[removed]

Product category is the best way to analyze sales data.

·         Correct Answer

[removed]

It is easy to do, and usually it’s inexpensive.

·         Correct Answer

[removed]

Data can easily be obtained from basic billing and accounts receivable procedures.

25

Clairol Corp. is introducing a new brand of shampoo in a highly competitive market. Wholesalers might be willing to handle the new product, except that retailers are already complaining about overcrowded shelf space. Therefore, Clairol has decided to spend $10 million on TV advertising and send free samples to 3,000,000 households to convince consumers of the new product’s superiority — and to get them to ask for it at their retail store. Clairol is using__________.

·         Correct Answer

[removed]

a “pulling” policy

·         Correct Answer

[removed]

a “pushing” policy

·         Correct Answer

[removed]

dual distribution

·         Correct Answer

[removed]

direct marketing

26

Which of the following advertising approaches delivers ads to consumers based on the interactions they exhibit in media such as Facebook, Pinterest, and Twitter?

·         Correct Answer

[removed]

Click fraud

·         Correct Answer

[removed]

Digital targeting

·         Correct Answer

[removed]

Social targeting

·         Correct Answer

[removed]

Behavioral targeting

27

The process of market segmentation involves__________.

·         Correct Answer

[removed]

selecting a marketing mix to reach everyone

·         Correct Answer

[removed]

identifying small target markets and expanding them into broad product markets

·         Correct Answer

[removed]

identifying broad product markets and segmenting then into narrower target markets

·         Correct Answer

[removed]

identifying target groups with the fewest potential customers

28

The Bijou Classic Movie House changes ticket prices as demand for a movie increases or decreases. Prices can change every hour as ticket sales go up or down for particular shows. Bijou Classic Movie House appears to be using___________.

·         Correct Answer

[removed]

seasonal discounts

·         Correct Answer

[removed]

cumulative discounting

·         Correct Answer

[removed]

status quo objectives

·         Correct Answer

[removed]

dynamic pricing

29

A marketing manager wants to know why her sales are down. She talks with several sales reps and finds that a competitor has introduced a successful new product. This “research” seems to be part of___________.

·         Correct Answer

[removed]

the data interpretation stage

·         Correct Answer

[removed]

the problem solution stage

·         Correct Answer

[removed]

the situation analysis

·         Correct Answer

[removed]

obtaining problem-specific data

30

A firm with a marketing orientation is MOST likely to__________. 

·         Correct Answer

[removed]

not use any advertising

·         Correct Answer

[removed]

recognize that effective advertising is the key to sales

·         Correct Answer

[removed]

view advertising as an unnecessary expense

·         Correct Answer

[removed]

advertise how a product meets customers’ needs

 

 

Calculate your order
Pages (275 words)
Standard price: $0.00
Client Reviews
4.9
Sitejabber
4.6
Trustpilot
4.8
Our Guarantees
100% Confidentiality
Information about customers is confidential and never disclosed to third parties.
Original Writing
We complete all papers from scratch. You can get a plagiarism report.
Timely Delivery
No missed deadlines – 97% of assignments are completed in time.
Money Back
If you're confident that a writer didn't follow your order details, ask for a refund.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
$0.00
Power up Your Academic Success with the
Team of Professionals. We’ve Got Your Back.
Power up Your Study Success with Experts We’ve Got Your Back.