Marketing Research Assignment

Secondary Data Exercise 

You have to obtain the data for this exercise from  WWW.CENSUS.GOV

John Doe is interested in becoming a wholesaler in household appliances. He has collected some general information but requires your help in finding answers to the following questions:

1. What is the North American Industry Classification System (NAICS) code for major household appliance manufacturers?
2. How many retail establishments sell major household appliances in the United States?
3. What are total sales of these retail establishments?
4. What are the total number of establishments manufacturing major household appliances?
5. How many wholesale establishments are there in the United States dealing in major household appliances?

John thinks that City X* would be a profitable place to locate.

6. He needs to know the following:
   1. What is the total population of X?
   2. What is the total civilian labor force in X?
   3. How many households are there in X?
   4. How many households in X have an income greater than $35,000?

*If your last name starts with a letter between A-F, X is Houston,TX

If your last name starts with a letter between G-L, X is Dallas,TX

If your last name starts with a letter between M-R, X is San Antonio,TX

If you last name starts with a letter between S-Z, X is San Diego, CA

Grading Scheme

• Question 1 : 15 points
• Question 2 : 15 points
• Question 3 : 15 points
• Question 4 : 15 points
• Question 5 : 15 points
• Question 6a : 3 points
• Question 6b : 4 points
• Question 6c : 4 points
• Question 6d : 4 points
• Web Links to the data for each answer : 10 points

Please cite the links because ten points!!

Marketing Research Assignment

1. What is the North American Industry Classification System (NAICS) Code for Major Household Appliance Manufacturers?

335220

2. How Many Retail Establishments Sell Major Household Appliances in the United States?

443141 Household Appliances Stores (U.S. Census Bureau).

3. What are the Total Sales of These Retail Establishments?

550 million appliances (U.S. Census Bureau).

4. What is the Total Number of Establishments Manufacturing Major Household Appliances?

305 (U.S. Census Bureau).

5. How Many Wholesale Establishments are there in the United States Dealing in Major Household Appliances?

4232 (U.S. Census Bureau)

6. He Needs to Know the Following:
   1. What is the Total Population of X? (Houston)

105,882 (U.S. Census Bureau)

1. What is the Total Civilian Labor Force in X?

67.9% (U.S. Census Bureau)

• How Many Households are there in X?

47,457 (U.S. Census Bureau)

1. How Many Households in X Have an Income Greater than $35,000?

28 percent (U.S. Census Bureau)

Works Cited

U.S. Census Bureau. “North American Industry Classification System (NAICS) U.S. Census Bureau.” Census.gov, 2 Feb. 2021, www.census.gov/naics/. Accessed 2 Feb. 2021.

U.S. Census Bureau. “Annual Retail Trade Survey (ARTS).” The United States Census Bureau, 28 Jan. 2021, www.census.gov/programs-surveys/arts.html. Accessed 2 Feb. 2021.

U.S. Census Bureau. “Shopping Trends in 2020.” The United States Census Bureau, 22 Dec. 2020, www.census.gov/library/stories/2020/12/shopping-trends-in-2020.html. Accessed 2 Feb. 2021.

U.S. Census Bureau. “2016 Annual Retail Trade Survey – Summary of Changes.” The United States Census Bureau, 4 Apr. 2019, www.census.gov/programs-surveys/arts/newsroom/updates/2016summary.html. Accessed 2 Feb. 2021.

U.S. Census Bureau. “American Community Survey (ACS).” The United States Census Bureau, 24 Sept. 2020, www.census.gov/programs-surveys/acs/?intcmp=serp. Accessed 2 Feb. 2021.

U.S. Census Bureau. “American Community Survey (ACS).” The United States Census Bureau, 24 Sept. 2020, www.census.gov/programs-surveys/acs/?intcmp=serp. Accessed 2 Feb. 2021.

U.S. Census Bureau. “American Community Survey Data Releases.” The United States Census Bureau, 31 July 2020, www.census.gov/programs-surveys/acs/news/data-releases.html. Accessed 2 Feb. 2021.

U.S. Census Bureau. “Employment Stories.” The United States Census Bureau, 7 Oct. 2020, www.census.gov/content/census/en/topics/employment/labor-force/stories.html/. Accessed 2 Feb. 2021.

U.S. Census Bureau. “MA335F – Major Household Appliances 2010 Annual Table.” The United States Census Bureau, www.census.gov/data/tables/2010/econ/cir/ma335f.html. Accessed 2 Feb. 2021.

U.S. Census Bureau. “MA335F: Major Household Appliances.” The United States Census Bureau, 17 Aug. 2017, www.census.gov/data/tables/time-series/econ/cir/ma335f.html. Accessed 2 Feb. 2021.

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