Social Media Matters
The marketing practices that existed in the past 20 years have evolved. However, if the 1990 technology were still prevailing, the marketers would use television and radio broadcast advertising, billboards, and print advertising. The basis of this is because search engine optimization and social media marketing took precedence only ten years ago (The Mainstreethost Team 2019). Therefore, in 1990, marketers used signups to entice target markets with sexy forms or secrete personal photos. Business and marketing teams embraced internet technology to achieve the transformational ability of technology that is characteristic of the social media age. Since there were few companies, the level of competition was lower. As a result, companies used marketing practices that were sales-driven. Most organizations focused their marketing energies on changing the minds of consumers to fit the product awareness.
Today, marketers would be using traditional marketing approaches. All these include print marketing, sponsored television advertisement, radio broadcast, and the internet. Businesses would be building websites and search tools to make users find products online (Moore 2017). Moreover, businesses would be using chain emails to capture the new market audience among the growing internet users. Email would also provide new marketing opportunities where the marketing team forwards emails to account holders to pass product information quickly. Before the evolution of social media, companies blended traditional marketing with email marketing. The importance of this approach allowed companies to collect email addresses through online efforts in a mechanism referred to as tribe building (Moore 2017). For this reason, the company encouraged email opt-ins for loyalty rewards and gain exclusive access for subscribers. The marketing practice would be the foundation for content marketing in the absence of social media.
References
Moore, K (2017). “Content Marketing in the 90s: What Was It Like?” Retrieved from https://www.business2community.com/content-marketing/content-marketing-90s-like-01903791
The Mainstreethost Team (2018). “Digital Marketing in The 90s” Retrieved from https://www.mainstreethost.com/blog/90s-digital-marketing/
Planning Social Media
Amazon could use social media engagement, social media analytics, and community connection. Amazon would benefit from engagement by allowing its consumers to like, share, retweet and follow current customers and similar businesses. All these would be effective for Amazon to enable customers to engage with the brand and establish a good reputation that will likely attract more customers. By using social media analytics, Amazon would connect the brand with customers. Therefore, the brand will scale and gain insights into the actions of the company. Amazon would examine data from different periods and understand the practical marketing efforts to use. In the social connection approach, Amazon would plan social media strategy and identifies priorities for its marketing objectives (Albane 2019). All these would allow Amazon to identify customers, satisfy them and retain them.
I will set up different social media accounts, clean up my existing accounts and acknowledge my significant wins. All these three social media approaches would allow me to access job postings. Creating an account with LinkedIn would help me target the right companies, connect with them and showcase my skills. Cleaning up my existing accounts would establish a social media strategy that will align my social media activity to the job search. I will set goals to participate in the discussion and start the conversation with relevant people in the right organizations. The benefit that this has is to allow me to get invites and engage with professionals in my area.
I will use social media as a strategy in the following job search by taking part in the online job platforms, interacting with like-minded people, and curating content that focuses on my expertise and skills. Social media will help me embark on my job search and increase my presence online and increase my networking activities (Grey n.d). As a result, I will identify the right job opportunities. Social media sites like LinkedIn can allow me to position myself by learning about the companies, connecting with current and former employers, and getting a chance to know job positing.
References
Albane (2019). “Amazon’s marketing strategy: 5 ways to win on social”. Retrieved from https://www.talkwalker.com/pt/blog/amazon-marketing-strategy
Grey, E (n.d). “How to Use Social Media to Land a Job.” Retrieved from https://www.mediabistro.com/climb-the-ladder/networking/how-to-use-social-media-to-get-a-job/
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