In our reading for this week, “Implementing a Digital Strategy,” the authors introduce us to a number of concepts including digital strategy, digital transformation, strategy implementation, alignment of strategy and digital strategy, etc. The authors illustrate these concepts through the examples of three companies that have undertaken a digital strategy implementation.
Based on this reading and drawing from your own experiences, I’d like you to discuss two things:
1. In your opinion, what is the key issue for a successful digital strategy implementation? Does the key issue differ if you look at it through the lens of an IT manager versus a non-IT manager?
2. Discuss another example of either a successful or unsuccessful digital strategy implementation either based on your own experience in industry or one you’ve read about. If it was a successful implementation, what was the key factor that lead to its success? If it was an unsuccessful implementation, what was the key factor that lead to its failure?