IMAGE ANALYSIS ASSIGNMENT
The goal of a visual analysis is not to analyze what a writer is arguing about concerning an issue, but to analyze how the creator of a visual is presenting their argument. You’ll do this by analyzing the use of rhetorical strategies. Choose a print ad from the internet that appeared in a magazine, newspaper, or billboard. This can be one of the ads used in Lesson 7 activity or a new ad. You will create an introduction that ends with a clear thesis statement. The thesis statement will take a stance on whether or not the ad was successful in their persuading its audience. Then in the body paragraphs, you will address the visual elements of the ad, who the audience was for this ad, and how the ad used logos, ethos, and pathos.
This assignment prompts you to identify the strategies that a particular visual argument employs. One of the reasons this technique is useful is it requires you to understand not just what authors are saying, but the methods employed to successfully effect persuasion in their intended audience. Also, as you get more comfortable identifying the strategies other writers employ, you will be able to utilize these strategies effectively in your own acts of persuasion, whether written, oral, physical, or visual.
You will decide who you feel is the main audience for the ad. Consider who would buy this brought and why.
Your rhetorical analysis of the ad will include a discussion of ethos, logos, and pathos, but focused on the ad. Finally, you will want to evaluate whether these strategies are effective in
convincing the audience to purchase the product that the ad is advocating. A few questions you may consider as you craft your essay:
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