Briefly describe a health care provider of your choice and determine the best methods to gather and respond to market intelligence on opportunities and threats specific to that organization. Include how internal records or data would be included in your evaluation. Explain your rationale. (Consider using the product or service that you chose for the Brochure and Email assignment.)
Referring to the same health care provider, determine the best possible methods for conducting reliable market research specific to the organization you selected. Explain your rationale. From the discussion preparation research, discuss how you would use the source you found on the Internet to craft a marketing strategy for your chosen health care provider.
Go to the website of your chosen health care organization within 100 miles of your home. Review at least two of their social media outlets (Facebook, Twitter, Instagram, LinkedIn, or YouTube). Critique their website and at least two of their social media platforms.
- What recommendations would you suggest for improvement?
- Do the website and social media platforms target the appropriate audience?
Use the health care provider you selected to research for your discussion preparation. Discuss the best way for this health care provider to distinguish and differentiate its product or service offerings from those of its competitors. Provide specific examples to support your response.
Next, describe a novel product or service (please be as creative as you like) and briefly discuss a brand management strategy. Discuss the steps in the development process and identify the step that may pose a major challenge. Provide specific examples to support your response.
For this week’s discussion, we will explore common mental health disorders. Select a disorder from the list below that you are not familiar with, meaning you or another person you know does not have this disorder. In other words, select a disorder that you would like to know more about. In your post:
- Identify the disorder that you selected.
- Write about what characterizes that disorder. (What are the symptoms?)
- Describe what makes you curious about this disorder.
Choose from this list of disorders:
- Attention Deficit Hyperactivity Disorder (ADHD)
- Autism Spectrum Disorder
- Factitious Disorder Imposed on Another (FDIA)
- Insomnia Disorder
- Obsessive-Compulsive Disorder (OCD)
- Oppositional Defiant Disorder (ODD)
- Narcissistic Personality Disorder (NPD)
- Substance Use Disorder
- Post-Traumatic Stress Disorder (PTSD)
What role do your emotions serve? And is it okay to express them in the workplace? A salesperson with intense passion can convince someone to make a purchase. On the other hand, an angry manager can prompt an unfair review. In this discussion, you are asked to help your team to understand and manage their emotions in the workplace. To get started, review the following article: Like It or Not, Emotions Will Drive the Decisions You Make Today.
Assume that you are a team leader, and your team is under a deadline to get a lot done. You have noticed that some of your team members tend to get overwhelmed and make emotional decisions. Other team members seem to thrive in those situations and are motivated by the deadline.
Based on this article, make a list of things you can do as a manager to help your team to understand and manage their emotions so they all can be productive. For instance, what could you teach them about emotions? How would you pair people to work together? What would help them to learn about their emotions so they can be more productive in the workplace?