In our contemporary society, political campaigners have found that an online presence is a critical element to their success in elections, thanks to technological advancements, particularly in web design. Hillary Clinton, who announced her presidential candidacy back in April 2015, has not been left out. She has developed a website that has a nice design and interesting content, which has created a platform where she not only interacts with the supporters but also receives donations from her potential donors. Hillary Clinton’s political website is effective in that it helps keep track of records and people, analyze data and most of all contact, and engage people.
Persuading People to Action
First and foremost, Hillary Clinton’s website does a credible job in calling for action. In other words, it is effective in persuading users to not only vote for her but also to contribute and to join the campaign. The first psychological impression a person gets after opening the website is the urge to vote for her. In addition, her website has various call-to-action keys that include the donation, the vote online, and the volunteer and events button as well as the buy link. In essence, all the links come in very cool colors such as turquoise blue and red, which are themes that give a picture of her cool attitude.
Hillary Clinton during her visit at a children’s home
Hillary Clinton wedding photo
Hillary Clinton’s personal identity can easily be picked from her personal pictures from the website. A superb example is the pictures above. Not only do website users get to know who Hillary Clinton is, but they also help in portraying her other side: a loving mother, grandmother, and sister, who can make a good president for the people of America. As well, pictures from this website can tell of the devotion of Hillary Clinton to her family and her loyalty as well as her love for children.
Patriotic Textures and Colors
Any presidential candidate with the intentions of winning an election ought to display their patriotism, as it is an essential feature any president should have. In fact, Hillary Clinton’s website gives a clear depiction of her patriotism. The site shows that she stands for both the surety of her people and the nation at large because her patriotic theme is easy to realize from the web design, the images, and textures as well as colors. Indeed, her colors are perfectly chosen to rhyme with the intent of the website. For instance, red is one of the colors that have been used so that the website user gets the feeling of love, vigorous health, and joy, which are sentiments associated with the color. Despite the fact that color red might display the above aspects to individuals visiting Clinton’s website, it also might stir up some negative thoughts owing to the fact that the color is associated with a wide range of negativity including death, quick tempers and aggression as well as anger. However, at a closer look on the donate button, which is a rectangular red bar, the use of color red is aimed at making sure that every person visiting the website gets a quick glimpse of the button. The red color makes it catch the eyes of individuals and hence, they will be inclined to the call for action. Another pigment that has dominated this website is blue. Not only does it show the spirituality aspect of Hillary Clinton, but it also provides viewers with a feeling of sensitivity to issues that concern the general populace, peace, and her desire to nurture. In fact, Hillary Clinton’s colors are chosen in a manner that generates a sense of patriotism one blue seems to be deep, a color that gives sense of soothing and reassuring. The deep blue color might also be used as an indication of stability. The turquoise blue color that is a bit lighter and fresher, indicates her enthusiasm and friendliness. Moreover, the color is symbolic in that it is associated with the Democrats, an affiliation party to Clinton’s.
Hillary Clinton’s Logo
Hillary’s website is meaningful, yet concise with brevity. In fact, it offers the most important and valuable information to voters. Hillary understands that electorates usually do not read long texts because they will be required to utilize more time than intended, and hence the brevity of her language. In addition, the website is easy to operate, and one gets all answers to their questions within a fraction of a second. For questions and issues as well as recommendations that the members of the public should have, they are responded to within the shortest time possible. Therefore, Hillary Clinton’s political website is effective in that it helps keep track of records and people, analyze data and most of all contact, and engage voters.
Hillary for America. 2016 Print. Available at https://www.hillaryclinton.com/