Library Research Assignment
You are a newly hired marketing director for a large, full-service assisted living facility. You have been tasked with evaluating your health care organization’s recent marketing plan for the aging population. Detail the specific areas that you would focus on for measurement. Consider current trends in the aging population. Be sure to include how you would measure loyalty or customer satisfaction as well as financial outcomes. Conclude by discussing how this information improves the marketing plan as a whole.
Be sure to include the following:
Identification and a description of the underlying problem
A comparison of the alternative courses of action
An assessment and demonstrated understanding of the effects at issue
Recommendations and conclusions consistent with the body of the essay and the terms and constraints of the issue
Introduction
In the ageing population and marketing for their care services, the 4ps must be considered. These are Price, Product, Promotion and Place. Using the 4P strategy would assure the company of a positive financial leap since what great organizations spend the most time on is customer satisfaction. The Living facility will offer accommodation to seniors all over the state with other services such as personal care and apt response to clients in need of assistance.
The facility offers a relaxed, relaxing ambience with a serene environment that would give any senior citizen the peace and rest they need. It would also be a perfect way of making them feel young again as they interact and share moments with other seniors. To evaluate the living facilities, my plan encompasses assessing client needs, taking new clients on tours in the facility, understanding the workers’ needs, and overall observations that would ensure we offer maximum comfortability.
1. Price
When it comes to the creation of a commendable senior living facility, price matters a lot. The home should neither undercharge nor overcharge the prices. They should be pocket-friendly and not targeting a specific class to create diversity. The organization should focus on their clients’ health and physical fitness to achieve more success and create an emotional connection. Pricing for the living facility should be inclusive of all the activities and meet the customer’s expectations (Davari et al, 2019). To establish a good relationship without workers, we must offer quality service that befits the amount charged. The clients must feel they are at a better place than they were at their homes, which puts a significant load on our shoulders. We must carry a load with strength, bold determination, and pride for taking care of our senior citizens. Another way of making sure that we keep the clients is to keep an online reputation. Whatever we advertise must be available at the living facility inadequacy.
Open Transparency
As a marketing strategy and a way of building a close relationship with clients, the organization must ensure that it never shields any information concerning the clients from the clients. Transparency creates an open relationship where clients share their wants and needs that the organization can provide. To better this strategy, our experts discuss every issue concerning a particular client and explain what they do not understand. This makes the client trust the experts, creating a better working condition. The marketing brochures created for the organization are made precisely as the conditions are in the facility. The state-of-the-art accommodation facilities, swimming pool and relaxation area, movie theatre and karaoke bar along with other games enjoyed by the seniors will give them a taste of how it was back in the day. It is like a haven where they get to relive their youth.
2. Product
As discussed earlier, the care facility’s services are fashioned to meet the clients’ exact needs. The products should be branded consistently with the patient evaluation made online to notify our health experts on anything that might arise. Due to the COVID-19 pandemic, running a care facility has become stricter, especially on personal and environmental hygiene (Palombi, et al, 2020). There were strict health regulations thought about during the conception of the idea before the virus emerged, although there are more considerations such as wearing face masks and maintaining self-distance. Since the virus mostly affects the senior citizens more severally, COVID-19 regulations are considered high, and the client is promised a safe and healthy environment for leisure and rest.
To market our products to a broader range of people and reach many senior citizens, we need to expand our online presence and always request reviews and feedback from the clients. Doctors are tasked with taking care of any emergencies that might shoot up and offer medical care to seniors with health conditions that need to be carefully looked at. Content marketing builds trust between the organization and the clients, creating a connection that would bring in even more clients, given the quality of services offered does not reduce in any way (Davari et al, 2019). After modernizing the website, the products offered should be affordable and convenient so that the care facility never runs out of specific products as this would melt down the progress.
3. Place
The care facility must be located in an area where clients can access easily. However, it should be in a serene environment a little far from the city or towns so that there are no disturbances. The care facility is sensitive in that many people live inside there with different backgrounds and different off switches. These people need to be handled with care and 24-hour surveillance. This will make sure that there are no cases of casualties or spread in viruses such as COVID-19.
Going through the alternative causes of action, providing care to seniors helps drown helplessness and depression. Many of them have lost all their friends, and they have nobody to share their last moments on earth with. Therefore, creating a serene environment with no distractions from the Town life would be great for the clients and their future (Davari et al, 2019). The sense of belonging created when a senior citizen is united with his or her peers gives them a sense of satisfaction, helps them develop another social life, and looks back into their lives at peace.
4. Promotion
Progress makes everything worthwhile. Moving forward, the community needs to hear about the healthcare programs, the services offered, the care given to senior citizens, and the serene environment where the organization is located. The fulfilment of very senior’s desire, the realization of their every need, and the unification with other peers need to be let out for the public to see and know about. Advertising through the billboards and Social media is a significant step given that people today are drawn towards the internet like a moth to a flame. Religious dominations, social media groups related to the elderly, hospitals and clinics are all places where advertising such a care centre would pay off (Davari et al, 2019). The clients are free to mingle anywhere in the organization, and there are no restrictions except when it is a health matter.
Conclusion and Recommendations
Generally, the elderly need a place to chill and relax. A place without chores, without commitments, a place where he or she can call home. Delivering such a home has never been an easy task as many nursing homes have received ridicule over the years for the senior citizens’ poor treatment. To change that, the organization should be located at a secure and serene environment with no outside interference. It has all the state-of-the-art equipment infused with modern technology to give the seniors a taste of the modern world. There is a recreation centre with a pool and comfortable mats that is available 24/7.
References
Davari Farid, R., Azizi, J., Allahyari, M. S., Damalas, C. A., & Sadeghpour, H. (2019). Marketing mix for the promotion of biological control among small-scale paddy farmers. International Journal of Pest Management, 65(1), 59-65.
Palombi, L., Liotta, G., Orlando, S., Emberti Gialloreti, L., & Marazzi, M. C. (2020). Does the coronavirus (COVID-19) pandemic call for a new model of older people care?. Frontiers in Public Health, 8, 311.
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