Disney is asia case study (p. 273) | mgt-672 Decision Theory | Prince Sultan University

 

In the Disney is Asia case study (p. 273), many of the issues Disney had from the start related to cultural challenges expanding into China. Using the Business Problem Solving Model outlined this week in the course content and video, how would you make the following decisions?

  1. Discover. Identify the problem: What were the main issues described in the case that were problematic?
  2. Investigate. Gather information to define the problem: What were the cultural challenges posed by Disney’s expansion into Asia?
  3. Brainstorm. Produce Alternatives: In your opinion, how could Disney have resolved these issues?
  4. Implement. Put the best solution into effect: Of your alternatives, which one do you think would work out best? Why?
  5. Review. Assess the effects of the solution: Based on Disney’s experience, what are the lessons the company should have learned about how to deal with cultural issues when expanding? Describe each.
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