Post 1
I agree with you regarding the importance of having a clear message to the target audience before deciding about the promotional vehicle to use. Generally, the message, a part of the promotional strategy, guides most decisions in advertising to the right audience for successful outcomes.
Post 2
The response about the three-step approach to promotional strategy is impressive. It summarizes how marketers understand their target consumer and the message to choose the right channel to send it. I agree that following the steps will generate positive results from an advertising initiative.
Post 3
The response regarding the benefits of TV advertisement by companies, such as BASF, Kerr-McGree, and Archer Daniels Midland, is comprehensive and summarizes their choice of the channel. However, I believe that the companies could also benefit from other channels, such as digital platforms and social media, to reach more diverse audiences.
Post 4
I support your views about the choice of channels that support people to send messages that do not involve a real product. For such advertising categories, the decision regarding the right channel is very important because failure can cause marketers to miss the point and run the risk of a failure to get the message to the audience.
Post 5
I agree with your observation about the message that the woman in the advert communicates, such as owning a luxury car is a sign of fashion and glamour. However, I would add that probably the woman intends to motivate others to work hard to get their luxury cars and become classy.
Post 6
I like your view about how symbols communicate or send a message to the audience, such as a vintage and unique case portraying class. I agree that the symbol is correctly used in the print ad to send the right message to the intended audience.
Post 7
You correctly observe the importance of credibility and the methods that marketers use to achieve the quality, such as celebrity endorsement. I also agree with your view that the right celebrity should be selected for the right product to send the right message.
Post 8
Your view about the need to understand why consumers mistrust advertising is correct. Lack of trust in an ad can cause poor performance of the product or brand in the market. For example, if consumers doubt a detergent, they will avoid it in the market.
Post 9
Your observation about the Lego toys’ unencoded message is correct, although a user might have other understandings of the message. You have correctly scored the ad 80% instead of 100% because of the lack of adequate information regarding the target product.
Post 10
You identify and outliner your beliefs about LEGO, which is impressive. Identifying the demographics of the ad is especially interesting and shows a clear understanding of the ad. You have analyzed the ad and provided deep insights.
Post 11
I agree with your observation about the target audience for the ad, including professional photographers and people intending to improve their skills in photo taking. You have also correctly identified the unencoded message, which is posture and fixture. However, I find your ad’s score, 70%, quite low because the marketer did a great job creating it.
Post 12
You have clearly outlined your beliefs about the Sony ad, including the target audience, intended response, unencoded message, and uncoded message. I support most of the views and your observation that the ad does a great job of sending the message and reaching its target audience (Millennials).
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