Discussion 7 | DDBA 8006 – Contemporary Challenges in Business | Walden University

To prepare for this Discussion, review this week’s Learning Resources concerning disruptive technology and disruptive innovation. Read the case study “The Rise and Fall of Netflix: What Happened and Where Will It Go From Here?” and consider Netflix’s role as a disruptive innovation or technology that is now being threatened by the disruptive technology of its competitors. Netflix’s leaders are facing many challenges as they consider the global market. Put yourself in the intern Chris’s position, and think about how you, as a global change agent, would advise the company’s leaders.

Post an analysis of the impact of disruptive technology on Netflix, with your own prognosis for this business. Your analysis should include all five statements in ( two to three paragraphs) be structured as follows:

Summarize the challenges Netflix is facing, as detailed in the case study.
Evaluate whether disruptive technology has a primarily positive or negative impact on Netflix’s challenges. Provide a rationale.
In line with your argument, identify whom disruptive technology benefits and whom it adversely affects.
Develop two strategies for either surviving or taking advantage of disruptive technology.
Support your post with data and information from the Learning Resources and at least one peer-reviewed article or journal of your choice.

Be sure to support your work with a minimum of TWO specific citations from this week’s Learning Resources and one or more additional scholarly sources. Follow APA 7th edition for using references also find one to two additional references related to disruptive innovation within business

Allen, G., Feils, D., & Disbrow, H. (2014). The rise and fall of Netflix: What happened and where will it go from here? Journal of the International Academy for Case Studies, 20(1), 135-143.

Refer to the Week 7 Discussion Rubric for specific grading elements and criteria. READ and FOLLOW using this rubric to assess your work.

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