Kyle Wong, our guest speaker, speaks to how his organization integrated differentiation, innovation, and the Internet to gain competitive advantage (INF220 Week Two Information Systems – For Competitive Advantage (Links to an external site.)). Using Michael Porter’s Model of Competitive Advantage, analyze how you feel Pixlee uses information systems for its customers’ competitive advantage. Hint: See the Competitive Advantage Strategies in the “Business Use of Information Systems” chart in the Weekly Lecture. Give examples to illustrate your answer. Provide justification and citations for your points.
Guided Response: Review several of your peers’ posts. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to reevaluate their evaluation of Pixlee’s use of information systems for its customers’ competitive advantage. Provide examples that support your peers’ explanations.