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Direct Strategy Memo
Audience Analysis
The Audience
The audience is all the staff for Van Dykes Suits. It is a company that deals in the manufacture and wholesale of men, women, and children suits across Canada and the U.S. Majority of the staff are junior and fall within the age group of 23-35. They comprise both males and females with diverse ethnic and cultural backgrounds. It is a group of the most determined employees who would want to maintain their performance and see the company grow. The audience is fairly educated, with the majority of the staff having a college degree. Therefore, their socioeconomic c status befits a working-class group of people who appreciate communication dimensions and can decode the message easily. The audience has a great interest in the company given their desire to see it succeed. Therefore, their value is to ensure sustainability in the organization, which will promise their continued livelihood.
Audience Knowledge of the Audience
The awareness of the audience’s knowledge on the new Junior Design topic in the organization is not clear. Not many staff know that the Human Resource Manager has hired Tyler Grant to help design children’s suits. However, they had some background information on the vacancy in the design department. Therefore, they expect the company to hire people to fill the vacancies it creates and continue its vision of expanding in the marketplace. The communication message will focus on introducing the recruit and explaining the goals and objectives for hiring him. As a result, the audience will reduce their bias on the topic and support the company’s decisions. It is a tradition in Van Dykes Suits that there is a reception in the staff lunchroom whenever a new employee comes. Thus, the audience can assume that the communication on the arrival and reception of Tyler would culminate into the traditional ceremony. All these factors contribute to the audience’s awareness of the topic even if they are unaware of the details.
The Information that the Audience Need
The staff needs to know the designation of Mr. Tyler Grant, his roles and responsibility, and the reasons why Van Dykes Suits hired him. All these will provide the background information and shape the path for the staff to accept him and support him in the organization’s daily operations. Also, the team needs to know the schedule of the reception. The date and time of the reception provide details that would help the audience join in the reception for Mr. Grant. It is critical to provide the date, time, and place. As a result, the communication will be effective in preparing the audience for the reception. It is imperative to use the common formal language, eliminate preconceived notions and employ elements of rhetorical analysis.
Memo
To: All Staff
From: Human Resource Department- Van Dykes Suits
Date: 9/November/ 2021
Subject: Introduction and Reception of Tyler Grant.
Tyler Grant is joining Van Dykes Suits in the capacity of a new junior designer. He will be responsible for the design of the children’s line. Thus, his responsibilities will include coordinating the design needs for the children’s products. His first day at Van Dykes Suits was Monday, September 7, 2021. He will spend the better part of the first day familiarizing himself with the different departments and units in the company and meeting heads of the department. Kindly avail yourself in the staff lunchroom for reception on September 7 at 4: 00 PM to welcome him.
Tyler Grant has rich experience in design. He graduated from Ryerson University’s School of Fashion in 2019 with a degree in Fashion Design. After that, Mr. Grant worked for Capital Garment Company in Montreal for two years on the sewing floor, gaining the needed design experience. Throughout his career, he has demonstrated enthusiasm and is excited about the new approach that would revolutionize our performance.
The company has hired him to carry out our new vision of children’s line design which needs to make a business case for the changing market needs. He will give Van Dykes Suits the opportunity to satisfy the dynamic needs of actual and potential customers and build children’s fashion products.
He will work with the design and product development team on different aspects of fashion design. Tyler will participate in various design activities, mainly with the children’s line, for the first couple of months on the job
Tyler Grant will work closely with the research and design departments. Please take a moment and stop by the design department and welcome him to the company. He has a lot to share with all the staff as she loves square dances, volunteers in her local church, and is on the board for the Montreal Local Resource Center for Fashion and Design. He is also an enthusiastic player in different sports. You can let him know whenever you need a team member.
We are delighted to welcome him to Van Dykes Suits and tap into his expertise. If you see Tyler Grant around the premises, kindly extend your warmth and welcome him to the company. Let us all join in the reception in the staff lunchroom at 4:00 PM.
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