Create an international business plan (tjx/tanzania)

The report should be 10–12 pages, excluding cover page, executive summary, reference list, and appendices. Any tables, graphs, and figures should be included as appendices. Your report should have one-inch margins and be double spaced in 12-point Times New Roman font. In-text citations and references should abide by APA format. The report should be organized using headings and subheadings to improve its readability. (Template provided)

Please use some of the references provided, and provide scholarly research/citations.

Step 1:  Develop a Marketing Strategy 

  

Develop a marketing strategy for the industry in which your client organization belongs. Your marketing strategy should incorporate the components described here (and in Steps 2–3).

To develop your marketing strategy, identify and assess the following components:

  1. your organization’s main competitors in the country
  2. market and segment growth over the next three years
  3. market and segment profitability over the next three years
  4. underlying costs and cost structure
  5. distribution systems channels and distribution and supply chain strategy

Step 2:   Assess the Characteristics of Your Client Organization’s Potential Customers in the Selected Country 

  

As you continue developing your marketing strategy, the next step is to make recommendations to Gustavo on particular aspects of the client organization’s marketing strategy that would be tailored to the selected country’s market. Specifically, address the following components:

  1. marketing mix in the country
  2. promotional practices
  3. pricing strategy
  4. branding and branding strategies

Step 3:   Assess Your Client Organization’s Use of Web Networks and Social Media for E-Marketing 

Assess your client organization’s use of web networks and social media for e-marketing, given the unique ways in which computers, smartphones, the internet, and social media are used among the country’s consumers. As you undertake this assessment, read more about the following topics:

  1. management, strategies, tools, and practices in e-marketing
  2. crafting a digital marketing strategy
  3. key elements of web analytics
  4. customer relationship management (CRM)
  5. social CRM

Evaluate the client’s e-marketing strategy from the viewpoint of its effectiveness in the selected country. Make sure your marketing strategy looks at the clients use of web networks and social media for e-marketing given that social media and use of computers change country to country. 

Step 4:    Make Financial Projections and Evaluate Accounting Standards in the Selected Country 

Include an estimate of the time frame needed for the client to break even:

  1. Prepare market share estimates for your client organization’s product in the      selected country and revenue forecasts for the next three years.
  2. Provide justification for your projections, such as prior industry performance in      terms of unit sales, market size, and profit margins in the country.
  3. Estimate the time frame needed for the client to break even.

  

Read more about financial break-even analysis as you make your estimates.

Next, assess any financial and accounting challenges by answering the following questions:

  1. Examine the financial statements of competitors in the selected country. Are there      any differences in terms of language, currency, or the type of statements (income statement, balance sheet, financial statement format, extent of footnote disclosures, and the underlying GAAP [generally accepted accounting principles]) between your client organization’s reports in the United States and the reports required by law in the selected country? Review The Role of Similar Accounting Standards in Cross-Border Mergers and Accounting Conventions and Standards for assistance.
  2. How is the reporting of your client organization’s financial results affected by the      accounting standards in the selected country?

After you have made three-year financial projections and examined accounting standards associated with entering the new country, continue to the next step, where you will address governance and corporate social responsibility (CSR) issues.

Step 5:    Address Governance and CSR Issues 

  As you continue developing your business plan, address your client organization’s governance and corporate social responsibility (CSR) issues by answering the following questions:

  1. How do your client organization’s governance and accountability and code of conduct or ethics address risks such as bribery and corruption? Search for      Transparency International’s Corruption Perceptions Index online and make      recommendations for changes to the code, if needed, for operations in the      selected country.
  2. Do your client organization’s corporate social responsibility (CSR) policies in the United States address local community interests, stakeholders’ concerns, and      supplier relationships? Make recommendations for CSR changes to the      program in the selected country, if needed.

Step 6:    Prepare Strategy Implementation Plan  

 The next step is to specify the major factors to be tracked for strategy implementation using the four perspectives of the balanced scorecard: learning and growth perspective, business process perspective, customer perspective, and financial perspective.

Step 7:     Complete Your Final Report 

Your final report should include key findings in marketing strategy (Steps 1–3) and financial value and strategy implementation (Steps 4–6 ). It should also include an executive summary.

  

The report should be 10–12 pages, excluding cover page, executive summary, reference list, and appendices. Any tables, graphs, and figures should be included as appendices. Your report should have one-inch margins and be double spaced in 12-point Times New Roman font. In-text citations and references should abide by APA format. The report should be organized using headings and subheadings to improve its readability. (Template provided)

Premium Custom Essays
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.