Covert objective ambient scent | Marketing homework help

Bradford and Desrochers raise interesting ethical issues in their discussion of scents and the influence on consumers. The covert objective ambient scent (COAS) is a scent that is just below our olfactory threshold, but is above the threshold for our brain to detect. Construct a covert objective ambient scent scenario and evaluate the benefits and detriments to the organization and the individual.

300 words with reference and citation.

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