Consumer behavior week 6 | Marketing homework help

A . Ch 12 ( Page 351) –

Imagine you work in the marketing department of a major athletic shoe firm. Your supervisor wants to understand how consumers view the top competitors in terms of brand personality. Use the five dimensions of brand personality discussed in the text as a framework (see Figure 12.4). Your Challenge: 

1. Conduct a mini-experiment regarding brand personality. Ask 10 friends to write down the first several words that come to mind when they hear the brand names Nike, Adidas, and Reebok. 

2. From these descriptions, summarize each of the three brands’ personalities. 

3. Describe the possible differences in target markets based on your research. 

4. Select one particular brand and design a magazine ad that reflects what you learned from your research. 

5. Explain which magazine would be an appropriate media vehicle for your ad. 

B. CH 13 (Page 387) –

Re-read the opening vignette in this chapter. The car salesperson attempted to apply five different behavioral compliance techniques discussed in the chapter. Imagine that you are the manager of that auto dealer and you are observing the salesperson’s attempts to persuade the customer. Your Challenge: 1. Evaluate each of the five influence techniques attempted by the salesperson. Which technique do you think was most effective? Which technique was most important in generating revenue for the dealer? 2. What could the auto dealer do to reduce the customer’s cognitive dissonance relating to the purchase? 3. How could customers like the one at the auto dealer avoid being persuaded by behavioral compliance techniques? 

C. CH 15 (Page 460) –

Sales in the home repairs and improvement market increased about four percent in 2011 to $269 billion. As employment growth accelerates and housing markets improve through 2015, home improvement sales are expected to increase by about six percent annually (according to the Home Improvement Research Institute). Imagine that you are a marketing manager for a home improvement retailer such as Lowes or Home Depot. Your firm is considering separate marketing strategies for various age cohorts and product/service categories. Your Challenge: 

1. Within the category of “lawn care and landscaping,” identify several needs for (a) the Depression Generation and (b) Generation X. 

2. Within the category of “home improvement,” identify several needs for (a) the Pre-Depression Generation and (b) the Younger Baby Boomers. 

3. Match the needs in questions 1 and 2 with products and services that will provide unique solutions for the two age cohorts. 

4. Design a “problem-solution” advertisement that will communicate directly with one of the cohorts. 

Always use APA 7 Format and list your references if any.

Premium Custom Essays
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.