Concluding case | Human Resource Management homework help

 Nina Lopez and Matt O’Rourke have been trying to raise capital to expand their growing chain of cupcake shops, Treasure Cup. They make a full range of traditional cupcakes, but they found immediate success with their signa-ture cupcakes, those that have a range of fillings, from ice cream to candy to exotic fruits. They opened their first store 10 years ago and quickly expanded throughout their state. They now own 15 stores in four states in the Northeast and are looking toward further expansion. Initially, 

Nina and Matt were thinking they would try to branch out nationally, but with the swift success they’ve had, and the fact that they both were born in countries outside of the United States, they decided to set their sights even big-ger and expand overseas. Their Treasure Cups have broad appeal, and their fillings can be easily tailored to local taste. Nina and Matt therefore concluded not to limit themselves by looking at just the U.S. market. They had already proven that they could scale; now was the time to capitalize on their experience and success. 

The plan is now to launch Treasure Cup as a global com-Pany, serving clients in multiple countries. However, some potential investors have expressed doubts about their ability to operate globally before the company has built out beyond one region in the United States. One investor asked Matt and Nina whether they really were prepared to respond to the needs of business clients located hundreds or thousands of miles away.

DISCUSSION QUESTIONS

1. What aspects of global integration do Nina and Matt need to consider in order to be successful? 

2. Which entry mode strategy—franchising or wholly owned stores—should they pursue to help Treasure Cup succeed as an international brand? 

3. If you were Nina or Matt, what would you do? Explain your response”

Premium Custom Essays
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.