Discussion question is provide 6 references for PA2 and have a brief summary on each references. How it’s going to apply in the paper.
PA2:
Please study the case about the “Time Warner Cable” on page 467 and write an analytical and evidence based paper, APA formatted encompass the followings:
A summary history and analysis of Time Warner business expansion since 2000
What have been the business markets for Time Warner?
Who is the competition for Time Warner and what policies Time Warner have used to challenge it?
What are the significant regulatory areas that impact the operations and strategic decisions of Time Warner?
The technological change and challenges that Time Warner has been facing.
Case Study: Time Warner Cable
Reference 1
Durmaz, Y., & Ilhan, A. (2015). Growth strategies in businesses and a theoretical approach. International Journal of Business and Management, 10(4), 210-214. doi:10.5539/ijbm.v10n4p210
Article 1:
The selected article addresses the aspect of business growth in the current fast-growing world. The resource explores and explains some of the growth strategies that today’s firms use to keep their businesses alive and competitive. Most notably, the article examines organic and inorganic growth strategies and factors that firms should consider when selecting some of the growth approaches.
I will use the article in the upcoming assignment because it explains potential business expansion strategies that might have been utilized by Time Warner.
Reference 2
Ginsburgh, V.A., & Throsby, D. (2013). Handbook of the economics of art and culture. Boston, United States: Newnes Publisher.
Article 2:
The selected resource addresses different forms of expansion strategies adopted by media firms. Most notably, the handbook explores the vertical, horizontal, and diagonal expansion of the media sector.
This article will be used in the assignment because it explains some of the expansion strategies that Time Warner may have adopted since 2000.
Reference 3
Pride, W.M., & Ferrell, O.C. (2014). Foundations of marketing (6th ed.). Massachusetts, United States: Cengage Learning.
Article 3:
Chapter 7 of the book “Foundations of Marketing” addresses the concept of business markets and buying behavior. Most notably, the section distinguishes the different types of business markets and their respective characteristics.
I will use this chapter because it explores various types of business markets, an essential aspect of the upcoming assignment.
Reference 4
Cherono, C.B. (2014). Competitive strategies used by Standard Group Ltd to sustain competitive advantage in the media industry. Thesis. Retrieved from http://erepository.uonbi.ac.ke/bitstream/handle/11295/76319/Cherono%2CCharles%20B_Competitive%20strategies%20used%20by%20standard%20group%20ltd%20to%20sustain%20competitive%20advantage%20in%20the%20media%20industry.pdf?sequence=3&isAllowed=y
Article 4:
The article’s primary focus is competitive strategies adopted by the Standard Group LTD, a media company located in Kenya. The author of the article collects data and explores the distinct competitive tactics, such as leveraging advanced technology, implemented by the firm to remain at a competitive edge in the industry.
This article will be used in the assignment because it addresses the unique competitive strategies adopted by firms in the telecommunication mass media sector.
Reference 5
Smith, L.K. (2008). Consolidation and news content: How broadcast ownership policy impacts local television news and the public interests. Journalism and Communication Monographs, 10(4), 387-453. doi: 10.1177/152263790901000403
Article 5:
The article focuses on one of the critical regulatory changes that occurred in the telecommunication and mass media industry- ease of restriction of consolidation of the media market. The author explores the regulatory change and its impact on television news and public interests.
The article will be used in the upcoming assignment because it addresses a vital regulatory area that has a significant impact on the operations and strategic decisions of Time Warner.
Reference 6
Waters, R. (2018, June 14). The challenges facing a merged AT&T-Time Warner. Financial Times. Retrieved from https://www.ft.com/content/968fd112-6f74-11e8-92d3-6c13e5c92914
Article 6:
The article addresses some of the challenges facing a merger between AT&T-Time Warmer. Among other things, the author focuses on technological changes in the industry that have a significant impact on the company, such as the emergence of direct streaming tools that outweigh traditional mass media services.
The article will be used in the assignment because it addresses an essential technological change in the industry that poses challenges to Time Warner.
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