Read the case study, Revitalizing a Brand.Use the Internet or Strayer library to research the branding and communication strategies of one health services organization that is similar to the health services organizations mentioned in the case study.
Write a 4–6 page paper in which you:
- Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
- Conduct a Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
- Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
- Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices to its current branding and communication strategies. Provide a rationale and support for your response.
- Use at least five quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.