Biolab pharmaceutical company | Marketing homework help
Read the Biolab Pharmaceutical Company Case Study 8-2 on page 252 of the textbook. Do you approve of Kathryn’s plans of action? If so, why, and how could she approve her plan of action? If not, what changes would you suggest she consider making? Describe your views in detail
Spiro, R. L., Rich, G. A., & Stanton, W. J. (2008).
Management of a sales force,
(12th ed.) New York: McGraw-Hill/Irwin.