Assignment 1: Company Description and SWOT Analysis
In this assignment,you will include a revised company description and mission statement based on the feedback you received in the Week 1 discussion. Then, you will conduct a SWOT (strength, weakness, opportunity, and threat) analysis for the type of beverage you have selected and for your company. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry/market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments.
Write a 5 page paper, in which you do the following:
Format your assignment according to these formatting requirements:
The specific course learning outcomes associated with this assignment are as follows:
Feedback on week 1 Discussion:
Great start! Include your values in the mission statement. You can now work on the first two questions of Assignment 1, where week 1 discussion response will be used. Check out the template and tutorial provided in the Course Info area of the class. Keep up the great work!
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