Paper instructions:
- https://time.com/6084146/china-digital-rmb-currency/
- https://ecommercegermany.com/blog/a-brief-overview-of-chinas-e-commerce-in-2021
- https://www.bain.com/insights/inside-chinas-subtle-fmcg-recovery/
- Book
Use the above links and relevant background data to present your personal views (should be positive) on the current situation and trends of E-commerce platforms in China
Use your voice and opinion and multiple sources of research
You must choose a topic of interest related to what we have covered
Reminders:
– a blog is not a textbook report
– The title should be charming and attracting
– Make it findable, make it relatable, give readers a reason to read your blog on the subject
– Your personality (voice) is a big driver of why people read your blog (and not the 100s of others with similar content) I want to see a strong opinion or any opinion in your blog.
Good examples:
https://hiroinetheblog.wordpress.com/2021/04/12/why-user-generated-content-is-king/
https://staceyjinnn.wixsite.com/staceyjin/post/how-about-advertise-your-business-on-digital
Are Chinese Consumers are so Enthusiastic about Shopping Online?
Ever wondered why the e-commerce business has been booming in China? More consumers today prefer staying at home and waiting for that delivery at their doorstep. Recent studies reveal significant changes in the shopping behaviors of Chinese consumers. Items bought for home consumption are the leading categories of consumer goods purchased online. For instance, many consumers purchase groceries and have them delivered at home instead of physically visiting physical stores. Personal care and home care categories have witnessed an upward trend in terms of online shopping. Online consumption has grown considerably in recent years, though Chinese consumers still value the integrity and trustworthiness of their shopping destinations. However, many experts are interested in knowing whether Chinese shoppers are simply enthusiastic about online shopping or circumstances force them.
The COVID-19 pandemic happened at the end of 2019. It changed everything, including how people shop. One of the changes since the emergence of the new highly contagious coronavirus strain of coronavirus has been social distancing. People were too afraid of the virus that they chose to remain at home. The government developed new policies, including stay-home, to avoid infections (Lannes et al.). Let’s say China was one of the most affected countries globally, explaining why more people would prefer to order and wait at home for their deliveries. In post-Covid-19 China, most consumers turned to e-commerce platforms, with sites such as Pinduoduo experiencing consistent growth (see chart below) (Edwards). The pandemic drove fresh food ecommerce growth since lockdowns, and social isolation required people to shop from home. Would a shopping environment without the pandemic be different?
Edwards, Kinga. Countries Overview: A brief overview of China’s e-commerce in 2021, 2021. Available at https://ecommercegermany.com/blog/a-brief-overview-of-chinas-e-commerce-in-2021
Revisiting whether it was the pandemic that drove the e-commerce growth in China or it is a trend that would happen even without the pandemic, it is necessary to look at consumer behavior in China. The trend would probably continue devoid of the pandemic, but the event accelerated the growth and distribution of e-consumption. The growth and acceptance of technology in China have occurred in the past few decades, increasing the number of people shopping through online platforms. It is worth noting that platforms such as Alibaba, Pinduoduo, and JD.com are based in China, and their development has nothing to do with the COVID-19 pandemic (Lannes et al.). They developed in response to technological development and changes in consumer behavior, including the acceptance of technology. Even the Chinese people had been excited about shopping online long before the pandemic.
With or without the pandemic, e-commerce in China would still grow. However, the rate of growth might be slower than in post-COVID 19 China. Long before COVID 19, Chinese consumers had started to accept online platforms as alternative shopping channels. The changes have been so great that China’s digital currency could challenge the dollar (Campbell). The trend would not be possible without consumers accepting e-commerce. As long as an online platform proves to be trustworthy and accessible, it becomes a choice shopping destination for the Chinese people. Sites such as Alibaba and Pinduoduo have proven trustworthy and provide verified brand stores that consumers prefer visiting instead of going out to shop from physical stores. The pandemic accelerated the growth of many online shopping channels, but it is not the sole driver of the trend in China. The trend will continue into the future, with new and more advanced platforms developing to challenge the existing ones.
Works Cited
Campbell, Charlie. How China’s Digital Currency Could Challenge the Almighty Dollar, August 11, 2021. Available at https://time.com/6084146/china-digital-rmb-currency/
Edwards, Kinga. Countries Overview: A brief overview of China’s e-commerce in 2021, 2021. Available at https://ecommercegermany.com/blog/a-brief-overview-of-chinas-e-commerce-in-2021
Lannes, Bruno, Derek Deng, and Jason Yu. Inside China’s Subtle FMCG Recovery: China Shopper Report 2021, Vol. 1. June 30, 2021. Available at https://www.bain.com/insights/inside-chinas-subtle-fmcg-recovery/
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