Throughout this course you will apply various aspects of small business marketing to your potential business including product and branding; price, place, and technology; promotion and advertising; and building a customer profile.
Where should you begin? In this assignment, you will create a SWOT Analysis for your potential business. The SWOT Analysis is a tool used to guide a full examination of internal and external market pressures. You analyze the strengths, weaknesses, opportunities, and threats applicable to your potential business.
Read the SWOT Analysis for NETFLIX from the University Library to see an example.
Complete a SWOT Analysis for your potential business using the SWOT Worksheet.