If you are unfamiliar with how to create an Annotated Bibliography, be sure to review the Annotated Bibliography section on the library website. It can be accessed here. Any further questions can be answered in this week’s Live Classroom with your instructor portion of the module, which will focus on how to create an annotated bibliography.
With your proposal and any other research that you conduct, you will need to find resources to support your topic and then reference them in order to give credit where credit is due. Annotated bibliographies are typically used for academic research papers, but they can also be useful tools for professional reports and proposals. In an annotated bibliography, each reference includes an additional summary that describes the content and explains why the source is useful. In your summary explain why the source is included in the bibliography. As you summarize each source, make sure you identify the main idea that will be highlighted. Construct your summary around the meaning and value of each source and establish a connection of the source to the proposal. You must distinguish credible and accurate types of materials to support the main concept of the proposal and recognize the context of your sources.
For your annotated bibliography, include at least five sources, of which two must be from scholarly journals. To locate your sources, you will need to utilize effective search tools within the databases to distinguish relevant academic and professional sources. Use the databases in the library to locate the scholarly resources. The databases can be found in the Library Resources tab.
Annotated Bibliography
Han, S. (2021). A Comparison of Government and Public Institutions Advertising Appeals in Collectivistic and Individualistic Cultures. Journal of the Korea Convergence Society, 12(7), 153-158.
One of the major differences between the West and the east is individualistic vs. collective cultures. The differences play a key role in how organizations approach advertising appeals in the two cultural environments. The article provides critical information for the current research, including how to design adverts targeting the two environments.
Nwankwo, S. (2015). Marketing in Diversity: An Ethnography of two Cultures. In Proceedings of the 1996 Multicultural Marketing Conference (pp. 359-362). Springer, Cham.
The article provides critical information about marketing in two different cultures, Nigeria and the UK. The article relates to the study since it lays a foundation on differences in marketing to two different cultures, preparing marketers for the challenge.
Song, R., Moon, S., Chen, H. A., & Houston, M. B. (2018). When marketing strategy meets culture: the role of culture in product evaluations. Journal of the Academy of Marketing Science, 46(3), 384-402.
The study focuses on the interaction between national culture and marketing strategy to inform organic post-consumption satisfaction ratings of consumers. It shows how the interaction influences product evaluations. The article is important for the proposed research since it focuses on the role of culture in marketing and product evaluations.
Tantawy, R. Y., & George, B. P. (2016). Cultures within national cultures: international marketing within the domestic marketing environment. Economic Review: Journal of Economics and Business, 14(1), 26-34.
The article focuses on the challenge inherent in marketing to internal markets, which have become as culturally diverse as international markets due to multiculturalism. The relevance of the article to the proposed study is the importance of developing skills to market in a culturally diverse environment.
Türkdoğan, Ö. S. (2018). Non-Western cultures and Critical Marketing. In The Routledge Companion to Critical Marketing (pp. 319-336). Routledge.
The source includes important information about consumption and marketing in non-Western cultures. It includes an analysis of various studies on marketplaces outside the Western world. The article informs the current study by focusing on what marketers should know about marketing to non-Western cultures.
Zhu, Y., Wang, V. L., Wang, Y. J., & Wei, J. J. How to craft humorous advertisements across diverse cultures? Multi‐country insights from Brazilian, Chinese, and American consumers. International Journal of Consumer Studies.
The nature of the advertisement used for a product and service determines success in a diverse cultural environment. The study informs marketers how they can design humorous advertisements across diverse cultures. The article informs the proposed research by focusing on the differences in ad designs across cultures.
References
Han, S. (2021). A Comparison of Government and Public Institutions Advertising Appeals in Collectivistic and Individualistic Cultures. Journal of the Korea Convergence Society, 12(7), 153-158.
Nwankwo, S. (2015). Marketing in Diversity: An Ethnography of two Cultures. In Proceedings of the 1996 Multicultural Marketing Conference (pp. 359-362). Springer, Cham.
Song, R., Moon, S., Chen, H. A., & Houston, M. B. (2018). When marketing strategy meets culture: the role of culture in product evaluations. Journal of the Academy of Marketing Science, 46(3), 384-402.
Tantawy, R. Y., & George, B. P. (2016). Cultures within national cultures: international marketing within the domestic marketing environment. Economic Review: Journal of Economics and Business, 14(1), 26-34.
Türkdoğan, Ö. S. (2018). Non-Western cultures and Critical Marketing. In The Routledge Companion to Critical Marketing (pp. 319-336). Routledge.
Zhu, Y., Wang, V. L., Wang, Y. J., & Wei, J. J. How to craft humorous advertisements across diverse cultures? Multi‐country insights from Brazilian, Chinese, and American consumers. International Journal of Consumer Studies.
Order an Essay Now & Get These Features For Free:
Turnitin Report
Formatting
Title Page
Citation
Outline
